Understanding the effect of sustained use of cloud-based point of sales on SMEs performance during covid-19 pandemic

نویسندگان

چکیده

This study examined the effect of sustained use cloud-based point sales on SMEs’ performance during COVID-19 pandemic. In this study, both quantitative and qualitative approaches were employed. The sample consists food beverage industries from Small Medium Enterprises (SMEs) located in Malang City, Indonesia. data which succeeded to collect 91 responses was taken questionnaire distribution SMEs it analyzed by using SPSS 21 with multiple linear regression method, indicated there is a relationship between sustained-use sale non-financial 9 representatives, owner, or manager, also interviewed gain further insights confirm findings. Technology Continuance Theory (TCT) used explain link However, results found that positive pandemic financial negative.

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ژورنال

عنوان ژورنال: The Indonesian Acounting Review

سال: 2021

ISSN: ['2086-3802', '2302-822X']

DOI: https://doi.org/10.14414/tiar.v11i1.2300